Case Study: The Financial Impact of Providing Better Guest Amenities

How Premium Guest Amenities Increase Hotel Revenue & Guest Satisfaction

Conducted by Spirit Amenities

Introduction

Guest experience is one of the most critical factors that influence a hotel’s success. One key but often overlooked aspect of guest satisfaction is the quality of amenities provided. From luxury shampoos and lotions to high-quality bedding and branded toiletries, premium amenities do more than enhance comfort—they directly impact guest reviews, repeat bookings, and overall revenue. To analyze this impact, Spirit Amenities conducted a survey among 126 hotels and guesthouses that upgraded their amenities to assess the financial benefits of these enhancements.

Survey & Data Collection

We surveyed 500 hotels and guesthouses that upgraded from basic to premium amenities. The study focused on measuring key performance indicators before and after the upgrade, including:

Average room rate increase (impact of upgraded amenities on pricing)
Guest satisfaction scores (improvements in online reviews and ratings)
Repeat booking rates (percentage of guests returning)
Revenue per available room (RevPAR) (how amenities influence overall profitability)

Before vs. After: Key Findings

1. Average Room Rate Increased by 15%

Before Upgrade: The average nightly room rate was R1,200.
After Upgrade: The average nightly room rate rose to R1,380.
What Changed? Hotels that introduced high-quality shampoos, body lotions, and personalized toiletries were able to justify higher room rates due to perceived luxury.

2. Guest Satisfaction Scores Improved by 22%

Before Upgrade: Hotels had an average guest satisfaction rating of 7.8/10.
After Upgrade: Guest ratings improved to 9.2/10.
What Changed? Guests frequently mentioned premium toiletries, plush towels, and comfortable bedding as key reasons for their positive experience.

3. Repeat Booking Rate Increased by 30%

Before Upgrade: 38% of guests rebooked at the same hotel.
After Upgrade: 49% of guests returned for another stay.
What Changed? Hotels that offered a more luxurious in-room experience created a stronger emotional connection with guests, encouraging them to return.

4. Revenue per Available Room (RevPAR) Grew by 18%

Before Upgrade: RevPAR was R820.
After Upgrade: RevPAR increased to R968.
What Changed? A combination of higher room rates and improved occupancy rates led to increased revenue per room.

Key Takeaways

Premium guest amenities justify higher room rates. Hotels that invest in superior-quality toiletries and bedding can charge more per night without losing competitiveness.
Luxury experiences lead to better reviews and higher guest satisfaction. Enhanced amenities directly contribute to better online ratings, which influence future bookings.
Investing in guest comfort increases loyalty. Returning guests are more likely to choose a hotel that provides a memorable and comfortable stay.
Better amenities improve a hotel’s bottom line. The combination of higher rates, repeat bookings, and improved occupancy leads to increased overall revenue.

Conclusion

This case study highlights the direct financial impact of providing high-quality guest amenities. Investing in better toiletries, linens, and branded guest products does more than improve guest comfort—it leads to tangible revenue growth and business success. Hotels looking to enhance their profitability and guest satisfaction should consider upgrading their amenities as a strategic move.

At Spirit Amenities, we specialize in providing premium guest amenities that enhance hotel experiences and drive revenue. If you’re ready to elevate your guest experience, contact us today!